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Search Engine Optimization (SEO) Case Studies

Search Engine Optimization SEO Case Study :: Angling Adventures Website :: Completed
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Website Overview:

Australia's Premier fishing tour booking agency, with pre-packaged fishing tours

The Challenges:

This site was a typical CMS website, where the SEO considerations come after the site is built, leaving us with little to be done with on-page seo. We had to compromise a lot for on-page seo, but compensated with off-page activities. When we started with this site, it barely received 1-2 visitors a day, because it was buried somewhere on pages 7-12 on SERPs for all keywords.

The Results:

In less than 4 months the site showed up on the first page of Google for the valuable keyword terms, "Fishing Tours" and “Fishing Trips”. In next 2 months, we had more keywords on page1. The site continues to gain visitors and new leads every day.

http://www.anglingadventures
.com.au/

The Results:

"Fishing Trips"
#1 Google.com.au

"Fishing Tours"
#1 Google.com.au

"Fishing Holidays"
#1 Google.com.au

"New Zealand Fishing Tours"
#1 Google.com.au

"Fishing Charter Holidays"
#1 Google.com.au

 
Search Engine Optimization SEO Case Study :: Walker Smith Way Solicitors :: Completed
img_case
Website Overview:

Law Firm offering various legal services across the country. Started Clinical negligence section and wanted to promote it too in global market.

The Challenges:

They were not willing to allow us to update their full website, but only a section of it, which was copy-written and added by us through their CMS. All the keywords and infact pages were new so they were no where in SERPs. An intelligent on-page optimization and a consistent effort for 6 months made them in top for very competitive keywords too.

The Results:

By the end of the campaign they were in first page for keywords like medical negligence solicitors and clinical negligence.

http://www.walkersmithway.com

Ranking Results :

"Medical Solicitor"
#8 Google.com

"Medical Negligence Solicitor"
#5 Google.com

"Clinical Negligence Solicitor"
#4 Google.com

 
Search Engine Optimization SEO Case Study :: Manches LLP :: Completed
img_case
Website Overview:

Inspired Legal solutions by a big group of solicitors with office in each part of UK, but work globally.

The Challenges:

They were not willing to allow us to update their full website, but only a single page, which they wanted to target. We only sent specific SEO instructions to be implemented on that page and were allowed 2 months to get ranked for 2 keywords only as the months coming after 2 months were the SEASON for Divorces.

The Results:

We took it as a challenge as we had never worked before on such a short notice. We selected activities and put in best as we could. As a result we were there where we wanted in record 2 months.

http://www.manches.com
/practices/ family/service.php?
id=449

Ranking Results :

"Divorce Mediation Solicitor"
#2 Google.com

"Mediation Solicitor"
#8 Google.com

 
Search Engine Optimization SEO Case Study :: Fold A Goal :: Completed
img_case
Website Overview:

Completely dynamic, this site sells soccer equipments and accessories. Many items are available for sale (through a shopping cart) by their names and many of them are quite popular among soccer fans.

The Challenges:

They were targeting very competitive keywords and the website CMS/shopping cart was not very supportive for the on-page changes we wanted to bring about. Moreover client was not keen with sharing the ftp details with us. We sent them written instructions for on-page seo and made them add a few static pages.

The Results:

We had started appearing in top 30 but moving on to first page not being possible even despite a continuous effort for 4-5 months. But neither us nor the client were willing to give up and we continued the efforts, to see the site in top 10 after a campaign run for 8 months. And it even improved after the campaign stopped and is still spotted in top 5 for many keywords, even when an year is passed since the campaign is stopped.

http://www.fold-a-goal.com/

Ranking Results :

"Soccer Goal Accessories"
#1 Google.com

"Soccer Nets"
#5 Google.com

"Soccer Goals"
#4 Google.com

"Soccer Equipments"
#1 Google.com

"Soccer Gifts"
#11 Google.com

 

Fact of Internet Marketing - Most successful SEO campaigns are the most difficult ones.

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